Some clients want more than a well-designed guide—they want a creative concept that connects every piece of the campaign. These solutions transformed benefits communications into cohesive, engaging experiences that clients loved and employees responded to.
The 2021 InstaBenefits Open Enrollment guide was inspired by a popular social media platform, bringing a fresh and engaging approach to benefits communication. The creative concept resonated with associates and was enthusiastically embraced by the client for its innovation and attention to detail.
The 2021 InstaBenefits Cost of Coverage Worksheet reinforced the campaign's social media-inspired theme, extending the visual concept across another important Open Enrollment deliverable.
The 2021 InstaBenefits Reminder Postcard extended the campaign's social media-inspired design, reinforcing the overall theme while promoting Open Enrollment through a cohesive and engaging communication piece.
The 2019 Tap Into Your Benefits Open Enrollment guide was inspired by Apple apps to use employee benefit icons. The client appreciated the response from their associates and loved the icons and iPad device.
The 2019 Tap Into Your Benefits Open Enrollment Cost of Coverage Worksheet was a companion piece to the campaign, carrying the guide's Apple-inspired design and iconography across another key employee
communication touchpoint.
communication touchpoint.
The 2019 Tap Into Your Benefits Open Enrollment announcement postcard served as a key companion piece within the campaign, extending the guide's Apple-inspired design and custom iconography into an engaging communication that helped build awareness and excitement for Open Enrollment.
The 2019 Tap Into Your Benefits Open Enrollment reminder postcard reinforced the campaign's Apple-inspired theme, using the same custom iconography and visual language to promote Open Enrollment and maintain consistency across communications.