For Open Enrollment campaigns, guide covers are usually started first. The design establishes the look and vision going forward, not only to the interior of the guide, but also to the other deliverables, including presentations, postcards, posters, videos, and rate sheets
The 2022 Open Enrollment guide covers were designed to highlight individuals across different oil and gas sectors and differentiated by a spot color and imagery.
The 2026 Open Enrollment guide covers were designed to distinguish the company's different sectors through color and images.
The 2023 AE Festival Open Enrollment guide cover was initially inspired by a client phone call brainstorming session. They wanted a rock concert vibe, with imagery and terminology that reflected it.
The 2022 Associate's Prime Benefits Open Enrollment guide cover was inspired by an e-commerce platform. The client appreciated their associates' response and loved the colorful details. All deliverables were electronic-only PDFs and graphics going forward, including hyperlinked pages and an external site.